Enhancing Caller ID Security and Trustworthiness
What is SHAKEN/STIR and why does it matter?
Increase call answer rates for trusted callers.
SHAKEN/STIR is a protocol mandated by the FCC to combat the rise in unwanted robocalls and unlawful caller ID spoofing. When adopted, carriers can present a trust indicator, like “Caller Verified,” to recipients’ phones.
Stop telephone hijacking with near-instant traceback.
Fraudsters that illegally spoof caller IDs won’t be trusted in the SHAKEN/STIR ecosystem. If a caller abuses SHAKEN/STIR, they will be held accountable with near-instant traceback by regulatory groups and law enforcement.
Improve the reputation of your calls.
The SHAKEN/STIR attestation given to calls is an important input to call analytic companies that service providers use to determine if a call should ring the handset as “Caller Verified” or “Potential Spam,” go straight to voicemail or get blocked.
To learn more about the implementation of SHAKEN/STIR, read the following resources:
Vetting and Attestation Levels
FlashInfo's Compliance operations team is responsible for vetting the Business Profile and the SHAKEN/STIR Trust Product. The time to vet is 24 hours for Business Profile and 72 hours for SHAKEN/STIR Trust Product.
As of 07/2024, support for the SHAKEN/STIR call authentication framework is being deployed in the United States only.
Understanding the Three Levels of Attestation in SHAKEN/STIR
A
: the highest attestation given by the originating service provider to indicate that the caller is known and has the right to use the phone number as the caller IDB
: the customer is known, it is unknown if they have the right to use the caller ID being usedC
: it doesn't meet the requirements of A or B including international calls.
When will a FlashInfo call be signed with level A
attestation?
When a customer has the following, the call will be signed with A
level attestation:
- Approved Business Profile
- Approved SHAKEN/STIR Trust Product that is linked to the Business Profile
- Phone number(s) assigned to both the Business Profile & SHAKEN/STIR Trust Product (only calls from those assigned Phone Numbers will be signed "A")
When a customer has at a minimum the following, their calls will be signed with B
level attestation:
- Approved Business Profile
- Customer is using a non-FlashInfo phone number.
When a customer does the following, their calls will be signed with C
level attestation:
- No approved Business Profile(s) and SHAKEN/STIR Trust Product(s) (ie if customer does nothing) OR Rejected Business Profile(s) and SHAKEN/STIR Trust Product(s)