---
title: The Importance of Data Quality and How FlashInfo Compares to Other Providers
description: In the business of sales and marketing, having accurate and up-to-date contact data is crucial. However, with numerous data providers out there, it can be challenging to know which one to choose.
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# The Importance of Data Quality and How FlashInfo Compares to Other Providers
## In the business of sales and marketing, having accurate and up-to-date contact data is crucial. However, with numerous data providers out there, it can be challenging to know which one to choose.
In this article, we'll discuss the importance of data quality and how FlashInfo compares to other providers.
**Multiple Columns for Email and Phone Number**
One of FlashInfo's unique features is that we provide multiple columns for email and phone number. In contrast, **most other data providers only offer a single column** for each. This can make it difficult to do data comparison and validity checks.
By providing multiple columns for email and phone number, you can compare data from different sources, ensuring the information is accurate and up-to-date. This feature also allows you to run multi-column checks, which is more effective than just taking the first column provided.
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**Why Multi-Column Contact Info Makes More Sense**
Here are some reasons why having multi-column contact information makes more sense:
1. Increased Validity: By having multiple columns, you can compare the data from different sources, ensuring the accuracy and validity of the information.
2. Enhanced Segmentation: With multiple columns, you can segment your data more effectively, allowing you to target your campaigns to specific groups of people more precisely.
3. Improved Deliverability: Having multiple columns can also improve the deliverability of your emails and phone calls. If one column is not working, you can try another column to reach your intended audience.
**One Credit for All Contact Information**
Another significant difference between FlashInfo and other data providers is that one credit on our platform provides you with all the contact information we have on a given individual, including email, phone number, and other relevant data. In contrast, many other data providers offer only one email or phone number per credit.
Having access to more comprehensive and accurate data can help you generate better sales leads and increase revenue.
**Engagement and Sequencing with Multi-Column Contact Information**
While multi-column contact information is critical for data quality, it can present challenges for engagement and sequencing platforms. Most of these platforms can't work with multi-column contact information, making it difficult to execute outreach campaigns effectively.
FlashInfo Engage, on the other hand, is designed to work with multi-column contact information. We can even work with fallback emails or phone numbers, ensuring that outreach campaign performance can be maximized, even if the first column doesn't work.
**Deliverability Strategies**
We understand that having accurate and up-to-date contact data is essential, but it's not the only factor that affects your outreach campaigns' success. That's why we have different deliverability strategies in place under FlashInfo Engage. Our [email verification](https://knowledge.myflashcloud.com/en/knowledge/enhancing-deliverability-with-flashinfos-embedded-email-verifier), [warmup](https://knowledge.myflashcloud.com/en/knowledge/flashinfo-engage-warmup-understanding-mailbox-health-status-and-its-key-components), [ESP matching](https://knowledge.myflashcloud.com/en/knowledge/maximize-delivery-rate-with-ai-matching-email-providers-in-flashinfo-engage-sequencer) and [deliverability strategies](https://knowledge.myflashcloud.com/en/knowledge/engage-tab#deliverability-strategies) help ensure that your email delivery rate is maximized, even if the data is outdated.
**FlashInfo: Beyond a Data Provider**
FlashInfo goes beyond a data provider. We offer an all-in-one solution for revenue teams that includes data, engagement (sequencing), power-dialing, email verification, email warmup, and deliverability strategies.
Our platform's engagement features allow sales teams to automate their sales process, reducing manual tasks and freeing up more time to engage with prospects. Our power-dialing feature helps increase call volumes by automatically dialing the next prospect on the list as soon as a call ends. Our built-in real-time email verification feature ensures that you have accurate email addresses, and our email warmup and deliverability strategies ensure that your emails land in your prospect's inbox.
**Our Efforts in Data Governance and Compliance**
At FlashInfo, we take data quality, governance, and compliance seriously. We ensure that our data is up-to-date and accurate by continuously monitoring and verifying it. Our metrics show that we have a 90% accuracy rate, which is significantly higher than the industry average.
In addition, we regularly audit our data governance practices with SOC2 and ISO27001 to ensure that our customers can trust us with their data. We also comply with GDPR regulations to protect the personal data of EU citizens.
**Data Sources on FlashInfo**
FlashInfo has three primary data sources: Contributory Network, Open Web, and Data Vendors and Partnerships.
1. *Contributory Network:* This includes data contributed by users through various channels, such as email signature, opt-in forms, and feedback.
2. *Open Web:* We crawl the web to gather publicly available information, such as social media profiles, company websites, and news articles.
3. *Data Vendors and Partnerships:* We partner with select data vendors and industry partners to provide access to the most accurate and up-to-date contact data.
**Outdated Data and Asynchronous Updates**
While we strive to provide the most accurate and up-to-date data possible, we understand that data can become outdated over time. That's why we have mechanisms in place to update data asynchronously. This means that we're always working to keep our data fresh and relevant, even if it takes some time to do so.
**Compliance with Data Regulations**
Data regulations are becoming more stringent every year, and it's essential for data providers to comply with these regulations. At FlashInfo, we take data compliance seriously and have put measures in place to ensure that we're compliant with GDPR regulations. We regularly review our processes and procedures to ensure that we're staying up-to-date with the latest data compliance requirements.
**Conclusion**
Data quality is critical in sales and marketing, and choosing the right data provider is essential. FlashInfo offers unique features, such as multiple columns for email and phone number and one credit for all contact information, that set us apart from other providers. We go beyond just providing data by offering an all-in-one solution for revenue teams that includes engagement features, power-dialing, email verification, email warmup, and deliverability strategies.
We're committed to data governance and compliance, and our efforts in these areas ensure that our customers can trust us with their data. With FlashInfo, you can have confidence in your contact data and use it to drive revenue growth for your business.
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