Maintaining High Deliverability Rates by Omitting Custom HTML in FlashInfo Engage Sequencer
Introduction:
Email deliverability is a critical factor for the success of your sales and marketing campaigns, as it determines whether your emails reach your recipients' inboxes. One crucial aspect of ensuring high deliverability rates is using plain text over custom HTML in email communication. In this article, we'll discuss why FlashInfo Engage Sequencer doesn't support custom HTML and how it helps maintain high deliverability rates.
The Impact of Custom HTML on Deliverability:
Using custom HTML in emails might seem like a great idea to create visually appealing messages, but it can negatively impact your email deliverability. Custom HTML emails are more likely to be flagged as spam by email filters and ISPs due to the following reasons:
Complexity: Custom HTML emails can contain complex elements, such as images, tables, and intricate designs. These elements can increase the email's file size and cause rendering issues, making it difficult for email clients to display the message properly.
Spam Triggers: Custom HTML emails are more likely to contain hidden elements or code that can trigger spam filters, leading to your emails being marked as spam or landing in the junk folder.
Accessibility: Custom HTML emails might not be accessible to all users, especially those using screen readers or devices with limited rendering capabilities. This can result in a poor user experience and decreased engagement with your email content.
Suspicion: Custom HTML emails can sometimes appear as if they are trying to conceal something or imitate a genuine email from a reputable source, making recipients more likely to report them as spam or phishing attempts.Why FlashInfo Engage Sequencer Omits Custom HTML:
In light of the potential issues associated with custom HTML emails, FlashInfo Engage Sequencer focuses on plain text emails to ensure higher deliverability rates. Here are the reasons behind this decision:
In light of the potential issues associated with custom HTML emails, FlashInfo Engage Sequencer focuses on plain text emails to ensure higher deliverability rates. Here are the reasons behind this decision:
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Simplified Rendering: Plain text emails are easy to read and display consistently across various email clients and devices, offering a seamless user experience.
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Lower Spam Filter Triggers: Plain text emails are less likely to trigger spam filters as they do not contain hidden elements or complex code that could raise suspicions.
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Increased Accessibility: Plain text emails are more accessible for users with disabilities, ensuring that your messages reach a wider audience.
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Enhanced Deliverability: By avoiding potential issues with custom HTML, plain text emails are more likely to land in your recipients' inboxes, increasing the chances of your message being seen and engaged with.
Conclusion:
FlashInfo Engage Sequencer is designed to prioritize email deliverability and overall campaign success. By omitting custom HTML and focusing on plain text emails, you can ensure that your messages are consistently rendered, accessible, and less likely to trigger spam filters. This approach helps to maintain high deliverability rates, ultimately increasing the chances of your emails reaching your prospects' inboxes and boosting the effectiveness of your sales and marketing campaigns.
While custom HTML emails might seem appealing from a visual standpoint, it's essential to prioritize deliverability and user experience. By using FlashInfo Engage Sequencer and embracing plain text emails, you can enhance your outreach efforts, engage more prospects, and drive better results for your business.